ICANN, Internet domain names: ICANN opens up Internet domain-name system - Los Angeles Times: "proliferation of new addresses, consumers could be confused about who owns the site they're visiting. If the music industry opened a .records domain name, both Apple Inc., which sells music on iTunes, and Apple Corps Ltd., the Beatles' music publisher, might vie for the rights to apple.records. How will the music industry decide who gets the address?
Trademark attorneys argue that with each new suffix, companies would be forced to defend their brands against legions of impostors. If names like .search, .phone and .maps were successfully created, Google Inc. might be forced to protect its brand name by paying to register google.search, google.maps and google.phone."
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